{"id":16078,"date":"2026-01-08T11:35:26","date_gmt":"2026-01-08T11:35:26","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/08\/this-ceos-17-billion-health-startup-started-with-moms-now-she-wants-to-expand-to-all-women\/"},"modified":"2026-01-08T11:35:26","modified_gmt":"2026-01-08T11:35:26","slug":"this-ceos-17-billion-health-startup-started-with-moms-now-she-wants-to-expand-to-all-women","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/08\/this-ceos-17-billion-health-startup-started-with-moms-now-she-wants-to-expand-to-all-women\/","title":{"rendered":"This CEO\u2019s $1.7 Billion Health Startup Began With Moms. Now She Wants To Expand To All Women."},"content":{"rendered":"<div>Former Flatiron Health exec Marta Bralic Kerns raised $92 million to expand her virtual care model to women at all stages of their lives.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Former Flatiron Health exec Marta Bralic Kerns raised $92 million  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-16078","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/16078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=16078"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/16078\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=16078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=16078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=16078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}