{"id":16260,"date":"2026-01-12T11:27:47","date_gmt":"2026-01-12T11:27:47","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/12\/opinion-breakthrough-technology-failures-flops\/"},"modified":"2026-01-12T11:27:47","modified_gmt":"2026-01-12T11:27:47","slug":"opinion-breakthrough-technology-failures-flops","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/12\/opinion-breakthrough-technology-failures-flops\/","title":{"rendered":"Why some \u201cbreakthrough\u201d technologies don\u2019t work out"},"content":{"rendered":"<div>\n<p>Every year,<em> MIT Technology Review <\/em>publishes a list of 10 Breakthrough Technologies. In fact, <a href=\"https:\/\/www.technologyreview.com\/2026\/01\/12\/1130697\/10-breakthrough-technologies-2026\/\">the 2026 version<\/a> is out today. This marks the 25th year the newsroom has compiled this annual list, which means its journalists and editors have now identified 250 technologies as breakthroughs.\u00a0<\/p>\n<p>A few years ago, editor at large David Rotman <a href=\"https:\/\/www.technologyreview.com\/2021\/02\/24\/1017782\/are-you-ready-to-be-a-techno-optimist-again\/\">revisited<\/a> the publication\u2019s original list, finding that while all the technologies were still relevant, each had evolved and progressed in often unpredictable ways. I lead students through a similar exercise in a graduate class I teach with James Scott for MIT\u2019s School of Architecture and Planning.\u00a0<\/p>\n<p>We ask these MIT students to find some of the \u201cflops\u201d from breakthrough lists in <a href=\"https:\/\/www.technologyreview.com\/supertopic\/tr10-archive\/\">the archives<\/a> and consider what factors or decisions led to their demise, and then to envision possible ways to \u201cflip\u201d the negative outcome into a success. The idea is to combine critical perspective and creativity when thinking about technology.<\/p>\n<p>Although it\u2019s less glamorous than envisioning which advances will change our future, analyzing failed technologies is equally important. It reveals how factors outside what is narrowly understood as technology play a role in its success\u2014factors including cultural context, social acceptance, market competition, and simply timing.<\/p>\n<p>In some cases, the vision behind a breakthrough was prescient but the technology of the day was not the best way to achieve it. Social TV (<a href=\"https:\/\/www.technologyreview.com\/technology\/tr10-social-tv\/\">featured on the list in 2010<\/a>) is an example: Its advocates proposed different ways to tie together social platforms and streaming services to make it easier to chat or interact with your friends while watching live TV shows when you weren\u2019t physically together.\u00a0<\/p>\n<p>This idea rightly reflected the great potential for connection in this modern era of pervasive cell phones, broadband, and Wi-Fi. But it bet on a medium that was in decline: live TV.\u00a0<\/p>\n<p>Still, anyone who had teenage children during the pandemic can testify to the emergence of a similar phenomenon\u2014youngsters started watching movies or TV series simultaneously on streaming platforms while checking comments on social media feeds and interacting with friends over messaging apps.\u00a0<\/p>\n<p>Shared real-time viewing with geographically scattered friends did catch on, but instead of taking place through one centralized service, it emerged organically on multiple platforms and devices. And the experience felt unique to each group of friends, because they could watch whatever they wanted, whenever they wanted, independent of the live TV schedule.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Evaluating the record<\/strong><\/h3>\n<p>Here are a few more examples of flops from the breakthroughs list that students in the 2025 edition of my course identified, and the lessons that we could take from each.<\/p>\n<p>The <strong>DNA app store<\/strong> <a href=\"https:\/\/www.technologyreview.com\/technology\/dna-app-store\/\">(from the 2016 list)<\/a> was selected by Kaleigh Spears. It seemed like a great deal at the time\u2014a startup called <a href=\"https:\/\/www.technologyreview.com\/2017\/07\/24\/150362\/a-dna-app-store-is-here-but-proceed-with-caution\/\">Helix<\/a> could sequence your genome for just $80. Then, in the company\u2019s app store, you could share that data with third parties that promised to analyze it for relevant medical info, or make it into fun merch. But Helix has since <a href=\"https:\/\/www.helix.com\/helix-store\">shut down the store<\/a> and no longer sells directly to consumers.<\/p>\n<p>Privacy concerns and doubts about the accuracy of third-party apps were among the main reasons the service didn\u2019t catch on, particularly since there\u2019s minimal regulation of health apps in the US.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/helix-7.jpg?w=2000\" data-orig-src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/helix-7.jpg?w=2000\" alt=\"a Helix flow cell\" class=\"lazyload wp-image-1131065\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271333%27%20viewBox%3D%270%200%202000%201333%27%3E%3Crect%20width%3D%272000%27%20height%3D%271333%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/helix-7.jpg 2000w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/helix-7.jpg?resize=300,200 300w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/helix-7.jpg?resize=768,512 768w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/helix-7.jpg?resize=1536,1024 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2000px) 100vw, 2000px\"><\/p>\n<div class=\"image-credit\">HELIX<\/div>\n<\/figure>\n<\/div>\n<p>Elvis Chipiro picked <strong>universal memory<\/strong> (<a href=\"https:\/\/www.technologyreview.com\/10-breakthrough-technologies\/2005\/\">from the 2005 list<\/a>). The vision was for one memory tech to rule them all\u2014flash, random-access memory, and hard disk drives would be subsumed by a new method that relied on tiny structures called carbon nanotubes to store far more bits per square centimeter. The company behind the technology, Nantero, raised <a href=\"https:\/\/spectrum.ieee.org\/nantero-keeps-up-the-good-fight\">significant funds<\/a> and signed on <a href=\"https:\/\/sst.semiconductor-digest.com\/2016\/08\/fujitsu-semiconductor-and-mie-fujitsu-semiconductor-license-nanteros-nram-begin-developing-memory-products\/\">licensing partners<\/a> but <a href=\"https:\/\/spectrum.ieee.org\/nrams-ship-may-have-finally-come-in\">struggled to deliver<\/a> a product on its stated timeline.<\/p>\n<p>Nantero ran into challenges when it tried to produce its memory at scale because tiny variations in the way the nanotubes were arranged could cause errors. It also proved difficult to upend memory technologies that were already deeply embedded within the industry and well integrated into fabs.\u00a0\u00a0<\/p>\n<p><strong>Light-field photography<\/strong> (<a href=\"https:\/\/www.technologyreview.com\/10-breakthrough-technologies\/2012\/\">from the 2012 list<\/a>), chosen by Cherry Tang, let you snap a photo and adjust the image\u2019s focus later. You\u2019d never deal with a blurry photo ever again. To make this possible, the startup <a href=\"https:\/\/www.technologyreview.com\/technology\/light-field-photography\/\">Lytro<\/a> had developed a special camera that captured not just the color and intensity of light but also the angle of its rays. It was one of the first cameras of its kind designed for consumers. Even so, the company <a href=\"https:\/\/www.theverge.com\/2018\/3\/27\/17166038\/lytro-light-field-camera-company-shuts-down-google-hiring\">shut down in 2018<\/a>.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"2000\" width=\"2879\" src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/Lytro_light_field_camera_-_front.jpg?w=2879\" data-orig-src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/Lytro_light_field_camera_-_front.jpg?w=2879\" alt=\"Lytro field camera\" class=\"lazyload wp-image-1131061\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272879%27%20height%3D%272000%27%20viewBox%3D%270%200%202879%202000%27%3E%3Crect%20width%3D%272879%27%20height%3D%272000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/Lytro_light_field_camera_-_front.jpg 3000w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/Lytro_light_field_camera_-_front.jpg?resize=300,208 300w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/Lytro_light_field_camera_-_front.jpg?resize=768,534 768w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/Lytro_light_field_camera_-_front.jpg?resize=1536,1067 1536w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/Lytro_light_field_camera_-_front.jpg?resize=2048,1423 2048w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2879px) 100vw, 2879px\"><figcaption class=\"wp-element-caption\">Lytro\u2019s unique light-field camera was ultimately not successful with consumers.<\/figcaption><div class=\"image-credit\">PUBLIC DOMAIN\/WIKIMEDIA COMMONS<\/div>\n<\/figure>\n<\/div>\n<p>Ultimately, Lytro was outmatched by well-established incumbents like Sony and Nokia. The camera itself had a tiny display, and the images it produced were fairly low resolution. Readjusting the focus in images using the company\u2019s own software also required a fair amount of manual work. And smartphones\u2014with their handy built-in cameras\u2014were becoming ubiquitous.\u00a0<\/p>\n<p>Many students over the years have selected <strong>Project Loon <\/strong>(<a href=\"https:\/\/www.technologyreview.com\/10-breakthrough-technologies\/2015\/\">from the 2015 list<\/a>)\u2014one of the so-called \u201cmoonshots\u201d out of Google X. It proposed using gigantic balloons to replace networks of cell-phone towers to provide internet access, mainly in remote areas. The company completed field tests in multiple countries and even provided <a href=\"https:\/\/spectrum.ieee.org\/how-project-loon-built-the-navigation-system-that-kept-its-balloons-over-puerto-rico\">emergency internet service<\/a> to Puerto Rico during the aftermath of Hurricane Maria. But the company shut down the project in 2021, with Google X CEO Astro Teller saying <a href=\"https:\/\/blog.x.company\/loons-final-flight-e9d699123a96\">in a blog post<\/a> that \u201cthe road to commercial viability has proven much longer and riskier than hoped.\u201d\u00a0<\/p>\n<p>Sean Lee, from my 2025 class, saw the reason for its flop in the company\u2019s very mission: Project Loon operated in low-income regions where customers had limited purchasing power. There were also substantial commercial hurdles that may have slowed development\u2014the company relied on partnerships with local telecom providers to deliver the service and had to secure government approvals to navigate in national airspaces.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"3000\" height=\"1997\" src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/AP533298619556.jpg?w=3000\" data-orig-src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/AP533298619556.jpg?w=3000\" alt='\"\"' class=\"lazyload wp-image-1131060\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%273000%27%20height%3D%271997%27%20viewBox%3D%270%200%203000%201997%27%3E%3Crect%20width%3D%273000%27%20height%3D%271997%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/AP533298619556.jpg 3000w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/AP533298619556.jpg?resize=300,200 300w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/AP533298619556.jpg?resize=768,511 768w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/AP533298619556.jpg?resize=1536,1022 1536w, https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/01\/AP533298619556.jpg?resize=2048,1363 2048w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 3000px) 100vw, 3000px\"><figcaption class=\"wp-element-caption\">One of Project Loon\u2019s balloons on display at Google I\/O 2016.<\/figcaption><div class=\"image-credit\">ANDREJ SOKOLOW\/PICTURE-ALLIANCE\/DPA\/AP IMAGES<\/div>\n<\/figure>\n<\/div>\n<p>While this specific project did not become a breakthrough, the overall goal of making the internet more accessible through high-altitude connectivity has been carried forward by other companies, most notably Starlink with its constellation of low-orbit satellites. Sometimes a company has the right idea but the wrong approach, and a firm with a different technology can make more progress.<\/p>\n<p>As part of this class exercise, we also ask students to pick a technology from the list that they think might flop in the future. Here, too, their choices can be quite illuminating.\u00a0<\/p>\n<p>Lynn Grosso chose <strong>synthetic data for AI<\/strong> (<a href=\"https:\/\/www.technologyreview.com\/2022\/02\/23\/1044965\/ai-synthetic-data-2\/\">a 2022 pick<\/a>), which means using AI to generate data that mimics real-world patterns for other AI models to train on. Though it\u2019s become more popular as tech companies have run out of real data to feed their models, she points out that this practice can lead to <a href=\"https:\/\/www.nature.com\/articles\/s41586-024-07566-y\">model collapse<\/a>, with AI models trained exclusively on generated data eventually breaking the connection to data drawn from reality.\u00a0<\/p>\n<p>And Eden Olayiwole thinks the long-term success of <strong>TikTok\u2019s recommendation algorithm<\/strong> (<a href=\"https:\/\/www.technologyreview.com\/2021\/02\/24\/1017814\/tiktok-algorithm-famous-social-media\/\">a 2021 pick<\/a>) is in jeopardy as awareness grows of the technology\u2019s <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC11924099\/\">potential harms<\/a> and its tendency to, as she puts it, incentive creators to \u201cmicrowave\u201d ideas for quick consumption.\u00a0<\/p>\n<p>But she also offers a possible solution. Remember\u2014we asked all the students what they would do to \u201cflip\u201d the flopped (or soon-to-flop) technologies they selected. The idea was to prompt them to think about better ways of building or deploying these tools.\u00a0<\/p>\n<p>For TikTok, Olayiwole suggests letting users indicate which types of videos they want to see more of, instead of feeding them an endless stream based on their past watching behavior. TikTok <a href=\"https:\/\/www.tiktok.com\/support\/faq_detail?id=7543604772876818950&amp;category=web_account\">already<\/a> lets users express interest in specific topics, but she proposes taking it a step further to give them options for content and tone\u2014allowing them to request more educational videos, for example, or more calming content.\u00a0<\/p>\n<h3 class=\"wp-block-heading\"><strong>What did we learn?<\/strong><\/h3>\n<p>It\u2019s always challenging to predict how a technology will shape a future that itself is in motion. Predictions not only make a claim about the future; they also describe a vision of what matters to the predictor, and they can influence how we behave, innovate, and invest.<\/p>\n<p>One of my main takeaways after years of running this exercise with students is that there\u2019s not always a clear line between a successful breakthrough and a true flop. Some technologies may not have been successful on their own but are the basis of other breakthrough technologies (<a href=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2021\/02\/MIT-Technology-Review-2001-TR10.pdf\">natural-language processing, 2001<\/a>). Others may not have reached their potential as expected but could still have enormous impact in the future (<a href=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2021\/02\/MIT-Technology-Review-2001-TR10.pdf\">brain-machine interfaces, 2001<\/a>). Or they may need more investment, which is difficult to attract when they are not flashy (<a href=\"https:\/\/www.technologyreview.com\/2022\/02\/23\/1044969\/malaria-vaccine\/\">malaria vaccine, 2022<\/a>).\u00a0<\/p>\n<p>Despite the flops over the years, this annual practice of making bold and sometimes risky predictions is worthwhile. The list gives us a sense of what advances are on the technology community\u2019s radar at a given time and reflects the economic, social, and cultural values that inform every pick. When we revisit the 2026 list in a few years, we\u2019ll see which of today\u2019s values have prevailed.\u00a0<\/p>\n<p><em>Fabio Duarte is associate director and principal research scientist at the MIT Senseable City Lab<\/em>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every year, MIT Technology Review publishes a list of 10  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[226],"tags":[],"class_list":["post-16260","post","type-post","status-publish","format-standard","hentry","category-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/16260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=16260"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/16260\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=16260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=16260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=16260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}