{"id":16338,"date":"2026-01-13T15:42:27","date_gmt":"2026-01-13T15:42:27","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/13\/the-scientific-methods-coming-to-tv-advertising-thats-good-for-cmos\/"},"modified":"2026-01-13T15:42:27","modified_gmt":"2026-01-13T15:42:27","slug":"the-scientific-methods-coming-to-tv-advertising-thats-good-for-cmos","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/13\/the-scientific-methods-coming-to-tv-advertising-thats-good-for-cmos\/","title":{"rendered":"The Scientific Method\u2019s Coming To TV Advertising. That\u2019s Good For CMOs"},"content":{"rendered":"<div>For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our shared language.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For decades, television advertising has been a game of creativity  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-16338","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/16338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=16338"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/16338\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=16338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=16338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=16338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}