{"id":17278,"date":"2026-01-31T13:51:48","date_gmt":"2026-01-31T13:51:48","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/31\/when-the-cost-of-doing-business-stops-making-sense-in-healthcare\/"},"modified":"2026-01-31T13:51:48","modified_gmt":"2026-01-31T13:51:48","slug":"when-the-cost-of-doing-business-stops-making-sense-in-healthcare","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/31\/when-the-cost-of-doing-business-stops-making-sense-in-healthcare\/","title":{"rendered":"When \u201cThe Cost Of Doing Business\u201d Stops Making Sense In Healthcare"},"content":{"rendered":"<div>The healthcare industry has normalized a decadent sales culture.  It\u2019s time to rethink these industry normas.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The healthcare industry has normalized a decadent sales culture. It\u2019s  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-17278","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/17278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=17278"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/17278\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=17278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=17278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=17278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}