{"id":17292,"date":"2026-01-31T16:52:41","date_gmt":"2026-01-31T16:52:41","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/31\/should-creators-be-ceos-lessons-from-one-of-youtubes-oldest-brands\/"},"modified":"2026-01-31T16:52:41","modified_gmt":"2026-01-31T16:52:41","slug":"should-creators-be-ceos-lessons-from-one-of-youtubes-oldest-brands","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/01\/31\/should-creators-be-ceos-lessons-from-one-of-youtubes-oldest-brands\/","title":{"rendered":"Should Creators Be CEOs? Lessons From One Of YouTube\u2019s Oldest Brands"},"content":{"rendered":"<div>Scaling a creator business raises a hard question: who should lead? Smosh, one of YouTube\u2019s oldest brands, offers a revealing model for sustainable growth.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scaling a creator business raises a hard question: who should  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-17292","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/17292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=17292"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/17292\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=17292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=17292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=17292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}