{"id":17444,"date":"2026-02-03T11:50:07","date_gmt":"2026-02-03T11:50:07","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/02\/03\/ronnie-sheth-ceo-senen-group-why-now-is-the-time-for-enterprise-ai-to-get-practical\/"},"modified":"2026-02-03T11:50:07","modified_gmt":"2026-02-03T11:50:07","slug":"ronnie-sheth-ceo-senen-group-why-now-is-the-time-for-enterprise-ai-to-get-practical","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/02\/03\/ronnie-sheth-ceo-senen-group-why-now-is-the-time-for-enterprise-ai-to-get-practical\/","title":{"rendered":"Ronnie Sheth, CEO, SENEN Group: Why now is the time for enterprise AI to \u2018get practical\u2019"},"content":{"rendered":"
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Before you set sail on your AI journey, always check the state of your data \u2013 because if there is one thing likely to sink your ship, it is data quality.<\/p>\n

Gartner estimates that poor data quality costs organisations an average of $12.9 million each year<\/a> in wasted resources and lost opportunities. That\u2019s the bad news. The good news is that organisations are increasingly understanding the importance of their data quality \u2013 and less likely to fall into this trap.<\/p>\n

That\u2019s the view of Ronnie Sheth, CEO of AI strategy, execution and governance firm SENEN Group<\/a>. The company focuses on data and AI advisory, operationalisation and literacy, and Sheth notes she has been in the data and AI space \u2018ever since [she] was a corporate baby\u2019, so there is plenty of real-world experience behind the viewpoint. There is also plenty of success; Sheth notes that her company has a 99.99% client repeat rate.<\/p>\n

\u201cIf I were to be very practical, the one thing I\u2019ve noticed is companies jump into adopting AI before they\u2019re ready,\u201d says Sheth. Companies, she notes, will have an executive direction insisting they adopt AI, but without a blueprint or roadmap to accompany it. The result may be impressive user numbers, but with no measurable outcome to back anything up.<\/p>\n

Even as recently as 2024, Sheth saw many organisations struggling because their data was \u2018nowhere where it needed to be.\u2019 \u201cNot even close,\u201d she adds. Now, the conversation has turned more practical and strategic. Companies are realising this, and coming to SENEN Group initially to get help with their data, rather than wanting to adopt AI immediately.<\/p>\n

\u201cWhen companies like that come to us, the first course of order is really fixing their data,\u201d says Sheth. \u201cThe next course of order is getting to their AI model. They are building a strong foundation for any AI initiative that comes after that.<\/p>\n

\u201cOnce they fix their data, they can build as many AI models as they want, and they can have as many AI solutions as they want, and they will get accurate outputs because now they have a strong foundation,\u201d Sheth adds.<\/p>\n

With breadth and depth in expertise, SENEN Group allows organisations to right their course. Sheth notes the example of one customer who came to them wanting a data governance initiative. Ultimately, it was the data strategy which was needed \u2013 the why and how, the outcomes of what they were trying to do with their data \u2013 before adding in governance and providing a roadmap for an operating model. \u201cThey\u2019ve moved from raw data to descriptive analytics, moving into predictive analytics, and now we\u2019re actually setting up an AI strategy for them,\u201d says Sheth.<\/p>\n

It is this attitude and requirement for practical initiatives which will be the cornerstone of Sheth\u2019s discussion at AI & Big Data Expo Global in London this week. \u201cNow would be the time to get practical with AI, especially enterprise AI adoption, and not think about \u2018look, we\u2019re going to innovate, we\u2019re going to do pilots, we\u2019re going to experiment,\u2019\u201d says Sheth. \u201cNow is not the time to do that. Now is the time to get practical, to get AI to value. This is the year to do that in the enterprise.\u201d<\/p>\n

Watch the full video conversation with Ronnie Sheth below:<\/em><\/p>\n

The post Ronnie Sheth, CEO, SENEN Group: Why now is the time for enterprise AI to \u2018get practical\u2019<\/a> appeared first on AI News<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Before you set sail on your AI journey, always check […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[226],"tags":[],"class_list":["post-17444","post","type-post","status-publish","format-standard","hentry","category-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/17444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=17444"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/17444\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=17444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=17444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=17444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}