{"id":19725,"date":"2026-03-18T11:01:45","date_gmt":"2026-03-18T11:01:45","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/03\/18\/retro-innovation-how-smart-companies-profit-from-the-past\/"},"modified":"2026-03-18T11:01:45","modified_gmt":"2026-03-18T11:01:45","slug":"retro-innovation-how-smart-companies-profit-from-the-past","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/03\/18\/retro-innovation-how-smart-companies-profit-from-the-past\/","title":{"rendered":"Retro-Innovation: How Smart Companies Profit From the Past"},"content":{"rendered":"<div>\n<p>AI may be today\u2019s hot topic, but there\u2019s a robust market for old-fashioned products. Board games, vinyl records, and even 1990s-style video game consoles are making a comeback, especially with Generation Z. What does this mean for teams building modern products?<\/p>\n<p>In this video, <cite>MIT Sloan Management Review<\/cite> senior features editor Kaushik Viswanath explains \u201cretro-innovation\u201d \u2014 how smart companies are finding inspiration in older technologies to build products for today\u2019s consumers. You\u2019ll learn what\u2019s driving this shift, along with three strategic questions every product leader should be asking.<\/p>\n<p>For a deeper dive into how companies can differentiate through simplicity, extend product life cycles, and tap into new markets by mining old ones, read the full article that inspired this video, \u201c<a href=\"https:\/\/sloanreview.mit.edu\/article\/how-to-profit-from-retro-innovation\/\">How to Profit From Retro-Innovation<\/a>,\u201d by Vijay Govindarajan, Tojin T. Eapen, and Gautham Vadakkepatt.<\/p>\n<h5>Video Credits<\/h5>\n<p><strong>Kaushik Viswanath<\/strong> is the senior features editor at <cite>MIT Sloan Management Review<\/cite>.<\/p>\n<p><strong>M. Shawn Read<\/strong> is the multimedia editor at <cite>MIT Sloan Management Review<\/cite>.<\/p>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI may be today\u2019s hot topic, but there\u2019s a robust  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-19725","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/19725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=19725"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/19725\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=19725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=19725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=19725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}