{"id":22597,"date":"2026-05-09T13:57:07","date_gmt":"2026-05-09T13:57:07","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/05\/09\/europes-evs-need-to-be-small-and-cheap-for-mass-market-success\/"},"modified":"2026-05-09T13:57:07","modified_gmt":"2026-05-09T13:57:07","slug":"europes-evs-need-to-be-small-and-cheap-for-mass-market-success","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/05\/09\/europes-evs-need-to-be-small-and-cheap-for-mass-market-success\/","title":{"rendered":"Europe\u2019s EVs Need To Be Small And Cheap For Mass Market Success"},"content":{"rendered":"<div>Europe\u2019s EV sales surge was driven by government subsidies, tax breaks and early adopters. The next battle is for the mass market. That means EVs must be small and cheap.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Europe\u2019s EV sales surge was driven by government subsidies, tax  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-22597","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/22597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=22597"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/22597\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=22597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=22597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=22597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}