{"id":22673,"date":"2026-05-11T12:09:42","date_gmt":"2026-05-11T12:09:42","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/05\/11\/why-brand-esports-partnerships-are-moving-beyond-logos-into-culture\/"},"modified":"2026-05-11T12:09:42","modified_gmt":"2026-05-11T12:09:42","slug":"why-brand-esports-partnerships-are-moving-beyond-logos-into-culture","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/05\/11\/why-brand-esports-partnerships-are-moving-beyond-logos-into-culture\/","title":{"rendered":"Why Brand Esports Partnerships Are Moving Beyond Logos Into Culture"},"content":{"rendered":"<div>Why brands are turning to esports partnerships for culture, creators and fan loyalty, from DreamHack and EWC to Lamborghini, G2, Sony, Amazon and gaming activations.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why brands are turning to esports partnerships for culture, creators  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-22673","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/22673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=22673"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/22673\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=22673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=22673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=22673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}