{"id":22685,"date":"2026-05-11T13:56:23","date_gmt":"2026-05-11T13:56:23","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/05\/11\/blurred-lines-whoops-10b-deal-begs-question-can-the-wellness-brand-cross-over-into-health\/"},"modified":"2026-05-11T13:56:23","modified_gmt":"2026-05-11T13:56:23","slug":"blurred-lines-whoops-10b-deal-begs-question-can-the-wellness-brand-cross-over-into-health","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/05\/11\/blurred-lines-whoops-10b-deal-begs-question-can-the-wellness-brand-cross-over-into-health\/","title":{"rendered":"Blurred Lines: WHOOP\u2019s $10B Deal Begs Question, Can The Wellness Brand Cross Over Into Health?"},"content":{"rendered":"<div>WHOOP\u2019s $575 million funding round brings on major healthcare institutions, as the wearable company pushes beyond wellness and into preventative healthcare.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WHOOP\u2019s $575 million funding round brings on major healthcare institutions,  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-22685","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/22685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=22685"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/22685\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=22685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=22685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=22685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}