{"id":23019,"date":"2026-05-15T23:36:42","date_gmt":"2026-05-15T23:36:42","guid":{"rendered":"https:\/\/ideainthebox.com\/index.php\/2026\/05\/15\/how-vaseline-puts-creators-at-the-centre-of-its-innovation-roadmap\/"},"modified":"2026-05-15T23:36:42","modified_gmt":"2026-05-15T23:36:42","slug":"how-vaseline-puts-creators-at-the-centre-of-its-innovation-roadmap","status":"publish","type":"post","link":"https:\/\/ideainthebox.com\/index.php\/2026\/05\/15\/how-vaseline-puts-creators-at-the-centre-of-its-innovation-roadmap\/","title":{"rendered":"How Vaseline Puts Creators At The Centre Of Its Innovation Roadmap"},"content":{"rendered":"<div>Vaseline is turning creator inspiration into real products. Inside the brand&#8217;s radical shift from top-down marketing to community-led innovation.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vaseline is turning creator inspiration into real products. Inside the  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194],"tags":[],"class_list":["post-23019","post","type-post","status-publish","format-standard","hentry","category-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/23019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/comments?post=23019"}],"version-history":[{"count":0,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/posts\/23019\/revisions"}],"wp:attachment":[{"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/media?parent=23019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/categories?post=23019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideainthebox.com\/index.php\/wp-json\/wp\/v2\/tags?post=23019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}